In the past, businesses could afford to operate on a local level. Today, this is becoming impossible for a number of companies. While the bulk of a company’s transactions might still occur locally, those that fail to tap into developing markets and build client bases overseas risk losing out on potential growth. However, language barriers can make the process of reaching these markets difficult; fortunately, translations services are available.
Companies that import or export products will likely work with companies overseas that have a competitive advantage. In a growing number of cases, their first contact will be through a website. Too often, companies spend a considerable amount of money on their websites but fail to make it accessible for foreign visitors. A website translation is essential for making the first impression on foreign companies a positive one.
Does Everyone Speak English?
Countries in the developing world have make English proficiency a top priority. Unfortunately, the results have been fairly poor. Since English is not spoken in China or in other parts of the developing world, graduates find their English skills to be insufficient for day-to-day business operations. English is a difficult language, and foreign business professionals will find English-only websites to be a poor point of contact.
Setting a Company Apart
Standing out is essential for landing big contracts, and these large contracts can make or break a company in the import and export field. One of the best ways to stand out is to run a website in multiple languages. Since most companies fail to provide this service, those that do are more likely to capture the attention of foreign companies, and this attention can lead to profitable business relationships. It also shows a dedication to professionalism.
Not long ago, experts predicted that English would become the de facto business language, and they were right to a certain extent. However, as the developing world becomes more powerful, it may determine that English proficiency simply takes too much time. To compete in the business world of the future, companies will need to ensure that their content is available in the language of their trading partners. Those who provide translations today stand to reap tremendous rewards.
photo by: British Council Russia